UTSAHA'24
CENTRAL INDIA‘S BIGGEST
MARKETING FEST
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ABOUT US
Utsaha- central India’s biggest marketing fest- is one of the most awaited events in the B school calendar. We have grown from an idea to understand rural consumer behavior with active support and projects from government, corporate houses, institutes and SMEs. Traditionally, we have been an event dedicated to marketing research that gain insights from rural market population.
HIGHLIGHTS
Workshop
Embrace knowledge and experience from one of the best marketing minds of our country.
CLIENTS
TESTIMONIALS
"Central India's largest marketing research fest, UTSAHA, has completed 10 glorious years and the credit goes to the enthusiastic and dedicated participants who believe in taking up challenges and solving problems—even in the rural areas.
Last year’s marketing fest was a huge success, and I believe that with the unstinted passion of the spearheading team this year as well, the Digital Utsaha would be a grand affair."
Utsaha has shown exemplary resilience in its transition from offline to online mode for the year 2020. The staunch effort to present meaningful results for the partners through gamified estimation even in the middle of an adverse pandemic has been noteworthy. As a person closely associated with the fest, I would especially like to appreciate the creative approach of the team towards introducing new segments like the leadership series for the rejuvenation of the marketing fest. Over the years Utsaha has successfully generated insights for 50+ projects. An exuberant commendation to the students for the past achievements. I look forward to much more enthusiastic contributions this year.
"UTSAHA could be built upon and could garner great results for us ultimately giving us a line of direction when it comes to strategic decision making for launching or position of our new products.
Thanks a ton to the whole team!"
COORDINATORS SPEAK
Utsaha is best described as a fest full of interesting and engaging activities. The team has been developing fresh, original concepts every year to satisfy the business requirements of our corporate clients in a dynamic world and to provide workshop participants with enlightening experiences. Acknowledging the higher expectations and even higher zeal for this year, we will endeavour to strengthen the tradition of the yearly marketing festival.