TIMELINE

Research Objective

Collect Primary & Secondary research objectives.

Freeze objectives and deliverables.

Concept Design

Share research methodology and quentionnaire with company. Design games and events.

Execution

Primary research conducted in Janapav Kutti for 2 days.

Analysis

Analysis of collected data using relevant market research tools and techniques

Reach & Impact

Certifications

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Projects Executed

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Annual Responses

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Footfall

Rural Utsaha

Ummeed, the social arm, on a quest to uplift the rural society, undertakes initiatives aimed at eventually improving the standards of living of the rural population IIM Indore believes in contributing to the society with every action we take. This event addresses this moto in the most unique way. Rural Utsaha Utsaha with its disguised marketing research structure, is one of the most unique events in India. It started as an idea to gain insights about rural consumer behavior Utsaha with its disguised marketing research structure, is one of the most unique events in India. It started as an idea to gain insights about rural consumer behavior

- SKILLS AND EXPERTISE -

GAMIFICATION

Data collection using unique games makes the entire process of the survey more engaging and fun-filled. The process further eliminates bias by securing responses in a natural setting.

SYNDICATED REPORTS

Unlike the client-custom projects taken up by the team, these reports provide an industry-wide data overview in the form of reports, presentations or raw data.

MARKETING WORKSHOP

Experts from the marketing arena are invited to train, advise and interact with the students from colleges across Indore in a myriad of topics related to marketing and market research.

DISGUISED MARKET RESEARCH

We work towards providing organisations with valuable insights to cater to their marketing research problems through unbiased methods of data collection. Covering both urban and rural masses we promise distinguished reports.